How to pitch your idea

How to structure a killer elevator pitch. Watch and learn...

We follow student and budding entrepreneur Björn Elíeser Jónsson, on his journey through the pitch competition at MIT's Global Startup Workshop in Iceland.

In the process he has to create a pitch for his idea, an automated book shop concept, and then pitch it in front of a large live audience, and a panel of judges.

Judge in the competition Eythor Jonsson also gives his advice on how to structure an elevator pitch.

Note: The winning pitch of the competition, by Kasper Hulthin of Hoist, can be viewed in its entirety, as can Björn Elíeser Jónsson's pitch for the automated book store.

By Martin Kubert, mk@venturecup.dk