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Be superior and stand out from the crowd

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Be superior and stand out from the crowd

Even with a non-unique product you can make your startup unique.

Take advices from Chris Hannaway, founder of Arctic Farm, and Jonas Åradsson, founder and partner of Boliga, on how to stand out from the crowd.

Chris Hannaway started Arctic Farm before he even finished college. The company just signed a deal with the UK's largest supermarket chain for the distribution of their frozen yoghurt product.

Jonas Åradsson, developer, is a co-founder of Boliga.dk, an internet real estate portal started in 2007 which is now one of Scandinavia's largest portals.

By Martin Kubert, mk@venturecup.dk

Tagged with alternative, arctic, boliga, branding, chris hannaway, different, farm, innovation, innovative, jonas åradsson, marketing, simple, strategy, unique

Comments

  1. Louise Kruchov
    Don't think just stand out! Great tip for starting a business and apparently also for picking up high school girls... :-)
    » Louise Kruchov
    June 01, 2010
  2. Vagi B
    Like the idea! Personally I have always believed that you have to be yourself and be real, then others will follow if you show them the way, and the more people you convince about your way the closer you get to success.
    » Vagi B
    June 02, 2010

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